Non-Equity Tours: A Business Model for Success
Non-Equity Tours: A Business Model for Success
Non-Equity Tours are a type of theater production in which the performers do not receive any ownership stake in the show. Instead, they are paid a salary or a percentage of the box office receipts. This model is often used for small-scale, Off-Broadway shows and touring productions.
| Advantages of Non-Equity Tours: | Disadvantages of Non-Equity Tours: |
|---|---|
| - Lower production costs | - Less creative control for performers |
| - Greater flexibility in scheduling | - Lower potential earnings |
| - Reduced financial risk | - Limited opportunities for advancement |
Effective Strategies for Non-Equity Tours:
- Keep production costs low. This can be done by using simple sets and costumes, and by negotiating favorable rates with venues.
- Create a strong marketing campaign. This will help to generate audience interest and drive ticket sales.
- Book a strong cast. This is essential for attracting audiences and ensuring that the show is a success.
- Negotiate favorable terms with venues. This will help to ensure that the tour is profitable.
- Provide excellent customer service. This will help to build a loyal audience and encourage repeat business.
Tips and Tricks for Non-Equity Tours:
- Use social media to promote your show. This is a great way to reach potential audience members and generate buzz.
- Offer discounts for group tickets. This can help to increase sales and fill seats.
- Sell merchandise at your shows. This is another way to generate revenue and connect with your audience.
- Get involved in the local community. This will help to raise awareness of your show and build relationships with potential supporters.
- Don't give up! Non-Equity Tours can be a challenging business, but with hard work and dedication, you can achieve success.
Common Mistakes to Avoid:
- Overspending on production costs. This can put you in a financial bind and make it difficult to turn a profit.
- Underestimating the importance of marketing. A weak marketing campaign can result in low ticket sales and a failed tour.
- Booking a weak cast. A poorly cast show will not attract audiences and will damage your reputation.
- Not negotiating favorable terms with venues. This can result in lower profits and a less successful tour.
- Providing poor customer service. This will alienate your audience and discourage repeat business.
Success Stories:
- The Public Theater's Mobile Unit has been bringing free Shakespeare performances to underserved communities for over 50 years.
- The Reduced Shakespeare Company has been touring their hilarious adaptations of Shakespeare's plays for over 30 years.
- The Blue Man Group has been performing their award-winning show in New York City and around the world for over 25 years.
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